As a skateboarder, I've learned to fall hard.
Very hard. In public. So, I'm not afraid to go big
with powerful ideas that influence culture.
I'm a freelance Senior Creative Director and writer based in Los Angeles. I received an MFA in Screenwriting from USC, made some TV shows, and optioned some movie scripts.
The West Side agencies taught me how to make things that move culture: 72andSunny, Saatchi LA, Chiat\Day. I wrote Super Bowl commercials for Toyota. One cracked Ad Meter's Top 10. I created an Emmy-nominated series for National Geographic and The North Face, won a Bronze Lion at Cannes for Nissan, and led brand work in-house for DoorDash, Amazon, Verkada, and others.
Oh, and I'm a nerd. I studied AI and Machine Learning at UC Berkeley in 2022 and have been building apps and AI tools since.
At Aicandia, I combine traditional Hollywood storytelling with next-generation production tools. I don't just oversee the work. I build it.
I founded Aicandia to keep humans in the creative process. We are the keepers of taste and culture. AI can make a thousand versions. You need a human to pick the right one.